There’s a change in the wind and I was impressed how GM invited a variety of bloggers to attend the press days of the 2008 North American International Auto Show. I was there shooting video and conducting interviews for coBRANDiT. Owen Mack also shot video. Ryan Eichler of Weber Shandwick did a magnificent job helping me find bloggers and GM execs for the interviews.
coBRANDit put together this widget of the videos they produced. Most of the videos were edited by Jessse Buckley and Owen Mack, I edited the “Intro” and “E85” stories. The pieces are examples of minimalist run-and-gun production, but more importantly, they are examples how “tiny media” can cover an event from a different perspective.