With all the excitement over Google’s purchase of YouTube and videomakers making money putting Mentos into Diet Coke bottles, you’d think that the viral video phenomena is where all the action is. But for independent filmmakers who are looking to get some financial return on their work, there are some serious distribution and revenue opportunities emerging on the web, but it’s not YouTube. Alternative sites like Brightcove, blip.tv, IndieFlix, and CustomFlix offer a range of services to filmmakers who would like to take reaching an audience and distribution into their own hands. Scott Kirsner’s new book, The Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers provides the most comprehensive guide to web video to date from materials gathered in 2005 and 2006. The books is available as an e-Book or printed book. Since sites in this space and the services they offer are changing so rapidly, it’s a good thing that Scott has made his chart, Getting Paid: Sites that Help Video Producers Make Money available online for free.