In today’s New York Times, I read “ How to Sell a Movie (or Fail) in Four Hours” an article by Adam Leipzig, president of National Geographic Feature Films, providing an amusing and succinct description of the challenges studio executives face today bringing movies to market, he states, “If you think life is moving too fast – hyped up with BlackBerries, blogs, podcasts and instant messages – imagine what it is like to run a movie studio these days.” The macro changes in the distribution landscape might be a headache for studio executives, but I think it spells boundless opportunities for filmmakers who see the marketing of their films as an entrepreneurial process taking advantage of all that the internet has to offer.