Fans, friends, and followers

Fans, Friends, and Followers

This week I had a chance to read Scott Kirsner's new book, Fans, Friends & Followers, which provides a fresh guide to building an audience in the new media landscape. The book starts out by painting with broad brush strokes the challenges artists have faced finding an audience for their work and … [Read more...]

Four books covering Internet and Web

Weaving the Web

If I had to pick four relatively current books that will help readers develop a better understanding of the World Wide Web, I would suggest the following books. It was hard to narrow down the list to four, but sometimes less is more. This particular list stems from a recent conversation with Lance … [Read more...]

The flip side of the quarterlife flop

Articles have reported that quarterlife, the online episodic that NBC licensed for television broadcast, was deemed unsuccessful when it attracted something like three million viewers on Tuesday night. In terms of broadcast television economics, that's considered a failure, but there are a number of … [Read more...]

Open Television Network lauched to serve the fat middle of the long tail

Open Television Network

The Open Television Network (OTN) was launched last month with the goal of providing a distribution network for the "fat middle" of the Long Tail, helping to build a "middle class" of media publishers. It's a framework that allows small media producers to sell video through iTunes using RSS feeds. … [Read more...]