The flip side of the quarterlife flop
February 29, 2008
Articles have reported that quarterlife, the online episodic that NBC licensed for television broadcast, was deemed unsuccessful when it attracted something like three million viewers on Tuesday night. In terms of broadcast television economics, that’s considered a failure, but there are a number of factors here, not the least is that it was set it up for failure from the start. But failure in broadcast does not mean the show itself is a failure, which by internet standards is quite successful in terms of the vibrancy of its online community which is evolving nicely.
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