Rob Ryan: Reinventing the Revenue Model
June 18, 2002
What follows are my notes from an afternoon with Rob Ryan at the MIT Sloan School, June 18, 2002. I think regardless of the business you are in, Rob’s methods are a valuable addition to your strategy toolbox.
Rob’s lecture revolved around his “Sunflower” model which he designed to help think about creating new revenue streams. A company must constantly reinvent itself, seeking out new revenue streams. Using the metaphor of the Sunflower, Products and Markets are represented by Petals, Core Technologies by the Center, and Driving Forces as the Stem. [For those who are fond of latin, the Sunflower is also known as Helianthus Annuus.]
