Time viewers spend on then net is rivaling TV time

An IBM survey of consumer behavior, reported by the Hollywood Reporter in the article “Study: TV is taking a back seat” by Georg Szalai, documents that the time consumers spend on the Internet is rivaling their TV time. I took away two interesting data points from the article: First is that “consumers are divided over their preferences for free online content with ads or subscription fee-based content without commercials. About a third is for free content, but about 20% are willing to pay for the HBO-style model” according to the IBM report. Second is the stark numbers documenting television’s decline as our primary media device, according to the survey, “19% of respondents said they spend six hours or more each day on personal Internet usage. That compares with 8% who said so about the TV. One to four hours of TV usage was reported by 66%, compared with 60% for the Web.” Any netizen understands this trend, and it reflects my own experience, but it often takes numerous reports of stark numbers to wake up the sleeping giants. And when they awake, it will be an awakeing of “Jurrasic Park” proportions, although, in the end, the smaller, smarter, nimbler little creatures win out in the end. We’ll see how it plays out.

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