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Four key business books for understanding our changing times

December 15, 2000

There are four books that stand out as particularly relevant to understanding the challenges businesses face going into 2001. It’s time we put our aspirational predictions of the future aside and take a look at what’s really happening in the environment around us. The books are The Social Life of Information, Mastering the Dynamics of Innovation, The Innovator’s Dilemma, and The Cluetrain Manifesto: The End of Business as Usual. Here are my comments on each.
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